“In order to move with confidence in the world,
we need an image that suits us and our lifestyle.
It’s a task that requires a sound understanding
of both fashion and oneself.”

Margherita Perico

27 April 2017 Margherita Perico

Authentic Personal Style: 3 Main Questions

In the last weeks, the topic of authentic personal style has been coming up in my life. It rose in class to deepen in a mentoring session with a private client. This issue led me to sit back and ask m
10 April 2017 Margherita Perico

10 Bad Feelings While Shopping

Emotions and shopping go hand in hand. You may have heard of retail therapy, the act of shopping and spending to improve one’s mood during a period of depression or stress. It is true. Some people c
23 March 2017 Margherita Perico

Dear Margherita, why do some luxury brands still offer poor customer experiences?

“Dear Margherita, While traveling in Italy for the first time, I spent a few days in Milan to shop. I had high expectations from the boutiques in the fashion district I have always heard. Unfort
21 March 2017 Margherita Perico

3 Scientific Reasons About Clothes Chemistry

Do you know that there is brain chemistry of our intense interest in clothes? Tell the skeptics: science is one breakthrough closer to understanding the reasons. 1. WE MAKE JUDGEMENTS Malcolm Gladwell
16 March 2017 Margherita Perico

Are personal flaws a real barrier to achieving an image goal?

37-year-old Martha B. is a math lecturer from Perth, Australia. In her e-mail, she writes that she needs my help to recognize her biggest shopping mistakes. With large shoulders and bust on a tall and
16 March 2017 Margherita Perico

4 main prejudices about personal style

Last week, in Milan, I was attending one of those dinner party held at a 4-star restaurant. I was sitting around a table with unknown people when a person asked me the crucial question: “What do you
14 March 2017 Margherita Perico

My career, My Passion

I consider myself lucky. I have a job that I love and that I’m passionate. It gratifies me, and it makes me grow, both personally and professionally. Do you know that I very often find it hard t
14 March 2017 Margherita Perico


Welcome to my blog! As a fashion consultant and stylist, I have spent the last decade observing, researching, and experimenting, on myself and others, what’s behind people’ style choices. This blo